Your ad launch call is scheduled, and your brand is about to go live. This walkthrough covers exactly what we have prepared, what we are going to do on launch day, and what to expect across the first week so the call itself can be short, focused, and productive.

Read this end-to-end before the call. You do not need to memorise anything. Anything that needs a decision from you will be raised on the call or in Slack.

What Is Already Done

By the time you reach this stage, the entire foundation of your brand has been built. The ad launch call is the culmination of every phase you have completed with us. Below is a snapshot of what is ready to go:

• Shopify store designed, built, and tested
• Brand identity, positioning, and copy locked in
• Hero product live with full product page
• Email flows built and ready to send (welcome, abandoned cart, post-purchase, browse abandonment)
• Ad creative produced, reviewed, and uploaded to your ad content bank
• Supplier confirmed and ready to fulfil orders
• Meta Business Manager and ad account configured
• Google Merchant Centre and Google Ads account configured
• Tracking and analytics verified end-to-end

<aside> ❗

If you have not already received the walkthrough Looms for your store and email flows, they will be sent to you in Slack ahead of the launch call. Watch them when you have a few minutes. They are short, around two minutes each, and explain what we have built and why.

</aside>